We make it easy to buy sunglasses
Chimi is a Swedish eyewear company with the ambition to become the biggest independent eyewear brand in the world. Launching in 2016 it has rapidly grown to become a global player with premium retailer such as Net-a-Porter and Selfridges.
FwB has been an active partner and shareholder from start, focusing on adding value and executing strategies in all aspects of the company. In roles such as sales and distribution, marketing, e- commerce, business development and strategic partnerships.
All with the strong support of Nineties Studio, photographer Rami Hanna and of course together with the two founders Charlie Lindström and Daniel Djurdjevic.