Fighting air pollution through collaborations

Alan walker is this generations sollution to air pollution.

Airinum creates fashionable anti-pollution face masks in order to help people suffering from living in air polluted cities to breathe freely.

Music Producer and Artist Alan Walker strongly believes in taking a stand against environmental issues where air pollution is one of them. Alan Walker even wears anti-pollution face masks when preforming, as a statement for the environment.

The project included setting campaign strategies, negotiating collaboration, concept creation and production.

In addition to the campaign, Alan Walker also created a campaign track, generating 28m views on Youtube.

To support UN’s World Health Organisation, Airnum donated parts of their profits to support environmental initiatives committed to improving air quality.